projects

Villanueva University

Web development

Integrations

eCommerce

Implementation of a new customized web platform for Villanueva University.

the customer

A mobilizing and stimulating university ecosystem

With a methodology based on academic excellence, where students learn to transform reality, to set their own goals and take control of their lives. Through Degrees, Double Degrees, Masters and Postgraduate Degrees in various fields such as Business, Law, Communication, Education or Psychology.

The facade of the Universidad Villanueva

a college student smiling with a yellow notebook

the challenge

Creation of a new customized web platform, fully aligned with their new brand, mission, vision and values for the repositioning of the University in the private education market, nationally and internationally.

This new platform should also help them to be the epicenter of their communication, marketing and sales plan, both to communicate and inform better and to increase the conversion of visitors to new students of the center (through degree and masters programs).

"We are very happy with the result and will certainly continue to work with you. I would highlight your work process, the detail to the pixel on each screen and the facility to be in continuous communication and informed of the progress."

Belen G.

VILLANUEVA UNIVERSITY - PRODUCT MANAGER

UNDERSTANDING AND DEFINITION

The client had the following needs and challenges:

Implementation of the entire web platform, its administration panel and the merchandising online store, based on Wordpress and Woocommerce.

Custom development of +35 Corporate pages; +30 Program/Degree sheets; Blog; Events; Academic staff sheets, etc.

Custom development of the integration via API REST with Universitas XXI (the leading management SW for Universities) for the management of the Teaching Guides of each degree (programs, curricula, subjects, credits, etc).

They need to increase their main KPIs, such as: number of purchases per customer, average cart amount, conversion rate from visitor to registered, conversion rate from registered to 1st purchase, or the number of requests in B2B services.

Custom development of the integration via API REST with Microsoft Sharepoint for the management of the Quality System of the University.

The initial project was contracted by the agency Trazada. Currently, together with the IT and Marketing department of the University, we continue to develop new developments and projects to expand its functionality.

Personality: brand design and culture

Thanks to the great work of the University and its branding agency KNOM, we received a new brand identity designed to a very high standard, the complete design of the interface of each screen of the platform, as well as a process of immersion into the new "mobilizing ecosystem" of Villanueva, all of which facilitated and served as a basis for our subsequent implementation process of the platform.

Yellow

R:255 G:188 B:0
HEX: #FFBC00

C:O M:25 Y:100 K:0
PANTONE: 124C
RAL 1021

It brings luminosity, humanity and warmth to our visual universe. Generally used in combination with Blue, it injects energy into our designs and is key to our characteristic vibrant use of color.

Blue

R:80 G:88 B:255
HEX: #5058FF

C:90 M:64 Y:0 K:0
PANTONE: 2131C
RAL 5015

It is the cool shade complement to Yellow and helps to balance our designs chromatically. Blue symbolizes our academic rational side and, together with Yellow, gives rise to our characteristic use of color.

White

R:255 G:255 B:255
HEX: #FFFFFFFF

C:0 M:0 Y:0 K:0
RAL 9003

White is essential in our designs.
Particularly in informative pieces, a generous proportion of white space facilitates clear organization and communication of content.

Black

R:0 G:0 B:0
HEX: #000000

C:0 M:0 Y:0 K:0
PANTONE: 419C
RAL 9005

Black is a basic color in our palette. It is the logo color we use for headlines and text. It provides contrast and high visual impact when used en masse and as a background color.

ICONOGRAPHY

The visual style of the iconography comes directly from the thick double stroke present in the design of the symbol.

DIGITAL PRODUCT

We received from the University an excellent product design, in which they carried out a process of continuous improvement applying the latest trends in design and creativity, with the objective of providing customers with a memorable experience, connection and interaction with the brand through any channel.

Interface (UI) and experience (UX).

Optimizing the experience of users and students through all types of devices, achieving a very intuitive, modern and attractive final design, for:

Facilitate both the acquisition of new leads (by requesting information on programs and degrees).

Have a good categorization and search of the different degrees and programs offered by the center.

Students and potential students well informed about everything that happens in the Villanueva ecosystem.

Purchase of merchandising.

Technology: Solution development

The most beautiful technology is usually the one that cannot be seen. Thinking in this way is key to our success when it comes to propose a solution tailored to the client's needs.

The result has been a robust, secure, flexible, scalable and 100% self-manageable platform, which allows us to accompany the growth of the University and its needs in the coming years.