The importance of good design
Good design are not fads or ideas more or less current, they are universal principles that change little or nothing over the years.
It is not about designing websites or apps, it is about being able to understand yesterday's technology, design today's and imagine tomorrow's.
The key is to understand through design principles, technique, theory and a lot of reflection, how we think, touch and feel what we use; how we experience and manipulate and what changes with each context or device.
We put emphasis on understanding the principles of utility, aesthetics and how good design becomes good business.
We promote aspects such as storytelling, the use of transparent interfaces, games or more sensory design.