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projects
Gaia Lotteries
UI/UX Design
eCommerce
Development
Online store design and development.
the customer
Lottery administration transformed into a digital platform
With more than 40 years of experience, they have evolved to transform the traditional physical shopping experience, adapting it to the new needs of their customers without losing the essence of their close and human treatment.
the challenge
The new owners of the Administration decided to modernize and expand their reach to the digital environment. In addition to creating a new brand (Gaia Loterías), they wanted to create an online store to sell different lottery draws and capture a wider audience, always maintaining the warmth and friendly service that characterizes them. They were looking for a very intuitive and accessible platform that would combine cutting-edge technology with an exceptional user experience, reflecting their values and tradition.
"We felt as if we were a single team throughout the development of the project. You understood our needs from the very first moment and you worked your butts off to achieve them."
Miriam Vazquez
GAIA LOTTERIES - OWNER
solution developed
To address the client's needs and ensure a successful expansion into the digital environment, we developed a comprehensive solution that covers several key aspects of the business. Below, we detail the process followed:
Gaia brand:
We analyze the documentation provided, including the presentation of the brand proposal, the identity briefing and the branding assets, to obtain insights for the UX/UI design phase.
Product and Scope:
We created a Product Canvas to ensure that all needs were covered.
We define the different types of products and independent stock management for the store.
We established delivery options (in custody or physical shipment) according to SELAE regulations.
We initially limit purchases to the Spanish territory with possible international expansions.
Integration with MRW for certified shipments.
We designed a Certificate of Ownership template.
We define all the functionalities per page and create the navigation tree.
National Lottery
We implemented a category where you can select tenths endings.
We include options to repeat numbers, in case more than one unit is selected.
Christmas Lottery and El Niño Lottery products:
We created templates for the two types of products with all the needs they had, to facilitate the creation and future management by the client.
We design customized templates that are easy to manipulate for the featured images of the products, achieving a unique look adapted to the brand's image.
Customized category landings:
Migration of more than 1 million items from Dropbox to Google Workspace.
We develop customized functionalities to add products to the cart in 1 click.
GAIA Exclusive Products (The Wallet and the Tenth of Illusion):
We created the product "La Billetera" which consists of a ticket, with one tenth for each available ending, for National Lottery, Christmas Lottery and El Niño.
We created the product "Tenth of Illusion" where the number of the tenth is randomly assigned.
We highlight these products on category pages and menus to enhance their visibility.
Generation of folders and automatic document dump.
Private User Area:
We implemented a user area with game history, addresses and personal data.
Payment Gateways and Payment Methods:
We integrate Redsys for card, Bizum and bank transfer payments (with conditions).
Purchase and Approval Flows:
We implemented a manual approval system to guarantee the legality of the plays.
We add clear messages in the user journey about the need for approval.
Additional Functionalities:
We evaluated additional functionalities such as integration with CRM, automatic generation of ownership certificates and loyalty points systems.
Technology
Finally we developed the platform in WordPress + WooCommerce. Where we made several custom developments to adapt it like a glove to the business model and commercial proposal of Gaia Loterías. Some examples include:
Limited shipping methods for registered users only.
Customization of fields in the checkout.
Gift of a La Primitiva ticket with the first purchase.
Implementation of a visual selector to be able to choose the ending of the tenth.
Implementation of an animated marquee banner to place important announcements.
Optimization of the platform at Front and Back level.
Customization of User Area to include Wallet actions and improve woocommerce UX.
Implementation of a Referral Program: Generation of unique invitation links to reward users in their wallet after the referral's first purchase.
On the other hand, Gaia had the need to develop a digital Wallet/Wallet where users could collect their prizes and use their balance to make more plays or transfer it to their bank account. This functionality includes:
Recharge the balance in the wallet.
Payment of plays with the available balance.
Balance transfer to the user's bank account.
Transaction history and email notifications.
Management of rewards directly in the wallet.
With these technological solutions, we have been able to create a seamless and secure shopping experience tailored to Gaia's specific needs.
results
Gaia Loterías' digital channel expansion project has been an exciting journey of innovation and customization, culminating in a successful digital product that transcends mere technological implementation.
We have achieved a true transformation to provide a classic lottery administration with a modern digital platform adapted to its commercial proposal. This process not only allows us to expand the reach of the administration to reach more customers outside its locality, but also to reinforce the trust and satisfaction of its long-time customers.
In an ever-changing world, we have shown that it is possible to evolve without losing our identity, creating a platform that not only meets today's needs, but is also prepared for future challenges.
Much of the success of this project lies in our ability to listen, understand and adapt, and in Gaia Loterías we have found a partner who shares our vision of progress with heart.
.avif)
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