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PHI Agency

Design
Development
Integrations
Design and implementation of new web platform for rebranding, SEO optimization and technical scalability.
Louis Vuitton description
the customer

Digital marketing agency that drives client growth by combining mathematical precision with creative strategies.

Originally founded in 2019 as La Caja Company, the agency evolved into an identity that better represents its essence: a 360 unit of services specializing in Precision Marketing, integrating science, data, performance and strategic creative
the challenge
La Caja Company, now PHI Agency, faced a key moment in its trajectory: a change of name, identity and narrative that required a new digital platform.

Able to reflect its new brand philosophy, inspired by the golden ratio, ensuring a consistent experience and maintaining its SEO positioning after the migration.

The challenge: to unite mathematical precision and creative strategy in a solid digital ecosystem, scalable and ready for future growth.
A project with three main objectives:
Migrate all content and URLs without losing SEO positioning.
Redesign the visual experience with a minimalist, technical and creative style.
Create a robust and optimized platform to exceed +90% PageSpeed on all pages and devices.

"The collaboration with the whole team has been impeccable from the first moment, with fluid communication and a constant attitude of contribution and resolution. The end result has exceeded our expectations: the new website has looked spectacular."

José Gabriel
Agency phi - ceo
solution developed
We designed a comprehensive strategy that addressed content migration, creation of new UX and UI, and performance and SEO optimization, ensuring that every technical and visual element responded to the new identity.
A clear, conversion-oriented structure was defined:
Keep the structure of URLs, titles, meta descriptions and schema intact .
Complete migration of blog, pages and success stories accurately, preserving dates, authors and internal links.
Creation of dynamic templates for services, business lines, success stories and recruitment lanidings.
New Academy section with search engine and advanced filters.
ui/ux design
We developed a minimalist, technical and creative design, built from their corporate identity. The main visual axes are the Space Grotesk font and PHI's chromatic palette (#f8f8f8, #161803, #d1e323).
Responsive design: optimal experience on all devices.
Geometric typography: prominence of lettering and clear hierarchy.
Subtle use of color: balance between neutrality and contrast.
Clean distribution: visual narrative adapted to PHI philosophy.
development and integrations
We built the platform from scratch on WordPress, using Bricks Builder and JetEngine as a robust and scalable framework:
Bricks Builder for layout and templates (Front). JetEngine for content management and dynamic data (Backend).
SEO Optimization: All in One SEO + careful structure.
Process automation: forms connected to Zapier via webhook.
Minimize the use of JavaScript, optimize images and apply lazy loading to maximize loading speed.
Impact
The new website allowed PHI:
Launch the rebranding with a consistent and powerful digital experience.
Maintain SEO positioning after migration.
Exceed +90% PageSpeed on all pages and devices.
Unify the management of content, training and success stories in the same environment.
Strengthen your value proposition: balance between mathematical precision and creative strategy.
projects

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