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projects
Labelsi
UX/UI
Design System
eCommerce
Frontend
Custom design and development of an online store of personalized labels for the textile sector.
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the customer
Labelsi is an online platform...
designed to revolutionize the world of small and medium scale textile labeling.
Part of the Etiart company, Labelsi is made up of a team of passionate professionals, whose veins run through the experience and creativity of the textile world.
Part of the Etiart company, Labelsi is made up of a team of passionate professionals, whose veins run through the experience and creativity of the textile world.
the challenge
The company Etiart, after more than 30 years of experience manufacturing labels for various textile sectors, being fully aware of the dizzying pace of the industry today, and how difficult it can be to stand out among so much supply and with such powerful and consolidated competitors, decided to create the Labelsi brand.
Labelsi was born with the main challenge of squeezing the full potential of the digital environment, making more accessible, easy and fast the purchase of textile labeling products, and thus improve customer care and service.
Labelsi was born with the main challenge of squeezing the full potential of the digital environment, making more accessible, easy and fast the purchase of textile labeling products, and thus improve customer care and service.
"The truth is that we have been very happy with your work and standards. We had a big challenge on our hands and you have managed to transform it into an online platform tailored to our needs."
Ernesto Garcia
General Manager - Labelsi/Etiart
Understanding and definition
The client had the following needs:
Tailor-made creation, from the conceptualization phase, of an online store to revolutionize the world of small and medium scale textile labeling.
Ideation and definition of the digital product both at technical (technologies involved) and functional level (how it will work in detail to meet the customer's needs).
Customer experience (UX) definition and design process, based on qualitative market research and benchmarking with other existing platforms (generalist or other verticals).
Design of the user interface (UI) of each screen of the product, from the first sketches to high fidelity mockups, including the design system.
Design and implementation of data models and business logic.
Custom development of the Frontend and Backend of the online store working with Woocommerce.
Technology. Solution development
The most beautiful technology is usually the one you can't see. Thinking in this way is key to our success when it comes to designing a solution tailored to the client's needs.
The result has been a robust, secure, flexible, scalable and 100% self-manageable platform that will allow us to keep up with the growth of the business and its needs in the coming years.
The result has been a robust, secure, flexible, scalable and 100% self-manageable platform that will allow us to keep up with the growth of the business and its needs in the coming years.
Frontend layout down to the last pixel-perfect adapted to all types of devices (PC, tablet and mobile).
Development of the entire backend logic, based on Woocommerce, adapted to the particularities of the data model and product categorization.
Customized tag pages and their pricing algorithms. Based on dynamic selection of different label attributes and variations.
Integration and configuration via API with Zakeke, so that the buyer can customize 100% the design of the labels.
Inspiration Sections and customized Buyer's Design Guides.
Hosting of the platform in our Managed Cloud Service based on AWS.
And many more customized developments to meet requirements and needs.
Advanced pricing system and dynamic selection
Custom development of an advanced pricing system based on the dynamic selection of the different attributes and variations of the labels: shape, size, material, finish, 1 or 2 sides, thickness, color, quantity, etc.
100% personalized labels
Integration with Zakeke 2D, 3D & Augmented Reality, so that the buyer can customize 100% the design of the labels he wants to order for manufacturing, in volumes from 100 to 20 thousand units.
An immersive experience for buyers.
An immersive experience for buyers.
Managed Cloud Service
The platform has been hosted on our Managed Cloud Service based on AWS. This way we have achieved optimal performance, security, speed and scalability (Cache, CDN, etc).
Upgrades - Of web application layers and server packages and modules.
Security - Application of techniques and configurations to increase security.
Guarantee - Unlimited high-performance with a 99.99% uptime/month guarantee.
Optimization - Of resources based on server and web monitoring and R&D.
24/7 Support - In case of server and backup related issues.
Premium resources - Access to repository of software packages and functionalities.
Visual identity.
Thanks to the client's creative work, we received the first concepts of the visual identity and narrative of the Labelsi brand. This made it much easier for us to work on our strategic processes of design and creation of all the visual resources needed for the digital product.
Today more than ever, it is essential to have a solid and recognizable brand identity (and philosophy), as well as products that stand out from the competition and with which customers feel identified.
Today more than ever, it is essential to have a solid and recognizable brand identity (and philosophy), as well as products that stand out from the competition and with which customers feel identified.
Product design
Applying the latest trends in technology, design and creativity, with the objective of providing Labelsi's customers with a memorable experience, connection and interaction with the brand through any channel.
Interface (UI) and experience (UX)
Achieving an optimal shopping experience through all types of devices, with a very modern, intuitive and attractive final design. And with special focus on a good categorization of all types of labels for the textile sector.
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